Here’s a sentence that should get your attention if you run Google Ads to UK or European customers: from 15 June 2026, for advertising data tied to linked Google Ads accounts, the user’s consent choice becomes the sole authority over whether that data is collected. No consent signal, no data. If your tracking isn’t set…
For years, paid social was a targeting game. You’d pick the audience – age, interests, location – and then make an ad for them. In 2026 that’s been turned on its head. Meta’s Advantage+ and TikTok’s systems now read your creative, interpret the visuals, the audio, the captions and the context, to work out who…
Performance Max, Google’s campaign type that runs across Search, Shopping, YouTube, Gmail and the Display network from a single setup, divides opinion. Some advertisers swear by it. Others call it a black box that spends their money where it likes. Both camps have a point, and the difference usually comes down to two things: what…
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