Most marketing reports fail for the same reason: they show everything and explain nothing. Forty charts, no story, and a client who nods politely and quietly stops opening the email. A report’s job isn’t to prove you collected a lot of data. It’s to answer the question “is this working, and what should we do…
I’ve been asked “why has my traffic gone up/down?” many times, and although this isn’t an exhaustive list, it’s a good starting point for further investigation.
How to demonstrate Google Analytics without using your own live data.
Goal Tracking is vital for an effective marketing campaign. If you’re using WordPress, with Contact Form 7 and Google Analytics, here are some quick steps to put goal tracking in place. This will to allow you to see conversions (i.e. how many people submitted an enquiry), and where those people are coming from. It’ll involve a bit…
We’ve explained previously how you can track offline campaigns using short urls, but you might want to keep advertise using your full website address for branding purposes (as opposed to using something like Tinyurl or Bitly or a shortened version of your domain name). You can do this simply by adding a 301 redirect to…