March 2013

Monthly Archives

  • Facebook Advertising – Smart Tactics From SEOmoz

    Lauren Vacarello from Salesforce has some really interesting tactics for intelligent Facebook advertising. She gives some useful insights, and ways to manage your campaigns effectively. You can read the transcript of the full video on SEOmoz here. Facebook advertising is quite different from standard PPC advertising, and one thing to remember is that your adverts […]

  • The 7 Ps of traditional marketing – a digital perspective

    While technology has undoubtedly revolutionised the way in which a brand can promote itself, it would be wrong to assume that modern techniques can’t be applied to tried-and-tested models.

    The speed at which digital technology moves puts even more emphasis on the need for a brand to be constantly aware of how its target audience behaves. The 7 Ps marketing model allows for the continuous re-evaluation of a strategy to ensure a business is consistently able to satisfy the needs of its customers.

  • Keyword Research Tips – Printable Poster Guide

    There are five simple steps in researching the right keywords: Identify your landing pages Do rough keyword research Check keyword popularity Do competitor analysis Finalize your keyword list You can download a detailed poster guide below: From: Do you have any keyword research tips to share with us?