Month: May 2015

Creative Pioneers Logo 2015

Young Marketing Stars: Creative Pioneers Apprentices

I’ve had the opportunity to work with some exceptional young marketers. I’ve been working with The White Room to deliver the training for Creative Pioneers, a national Apprenticeship programme driven by the IPA for the Advertising, Marketing and Digital Media sector. The apprentices are working towards a Level 3 NVQ and so far, among other…

Principles of Persuasion in marketing

Principles of Persuasion… Are You Missing Vital Elements in Your Marketing Messages?

Have you thought about how your marketing messages appear to your audience? Dr. Robert B. Cialdini, Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University, has spent his entire career researching the science of influence. He studied the strategies of sales professionals, charity workers, marketers, advertising professionals and recruitment consultants – to find out…