Author Archives

  • B2B Social Media Marketing

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    I was at a conference recently, and was asked for good examples of B2B social media campaigns. It’s so easy to think about good campaigns – I immediately had entertaining and memorable campaigns rushing round my head like the Old Spice man on a horse videos, Oreo and Twix Twitter banter, Sony’s Pinterest campaigns, and Lynx newsjacking antics, but I was really struggling to filter for anything that wasn’t consumer focussed.

    Social media is often associated with breaking down walls between companies and their consumers, and I was sure there must be some creative uses in B2B. It was actually harder to find good examples than I first realised, and that might be because the audience is more specific and targeted.

    After some digging around, we came up with these examples.

    HubSpot

    Hubspot b2b marketing campaign

    HubSpot holds an annual conference called INBOUND. It is typically a four-day event in Boston where professionals meet, learn, watch, talk, network with thought leaders and other experts.

    This year, HubSpot began posting full video clips of keynotes and guest speaker sessions on YouTube. Providing more content from live events allows an even wider reach for its live events through YouTube. Hubspot was able to accumulate over 30,000 views within a few weeks.

  • New Marketing Tools

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    We’ve added a couple of new marketing tools to help track and evaluate your marketing: The Google Play Tracking tool to track marketing campaigns for your Android App, And the Conversion rate calculator, to help you see what improvement in revenue you could see if you improve your conversion rate by a couple of percent. […]

  • Brighton SEO Slides – Technical Marketing

    Here are the slides from my presentation at Brighton SEO in September 2013, where I spoke about technical bits and pieces from internet marketing. Brighton SEO September 2013 – Technical Internet Marketing – Katrina Gallagher @Digitangle from katrina_suzanne And the script: I’m Katrina Gallagher from Digitangle, today I want to talk about some common technical […]

  • List of Marketing Conferences in the UK

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    Keep yourself occupied, and expand your knowledge by attending one of the many Marketing Conferences in the UK this year and next. You’re bound to learn new things and meet great people. Have a look at our list of some of the big marketing related events in the UK. If you’re going to one that […]

  • Digitangle’s Birthday! Win Cake!

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    On the 12th July we’re celebrating Digitangle’s 1st birthday. We’d like you to get involved too! Enter your name & postcode for a chance to win the most beautiful cupcakes, handmade in a Digitangle style by Hey Little Cupcake, so they might remind you of us, and of all things digital and marketing.. How to enter […]

  • Marketing is too important to be left to the marketing department

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    I love this quote… I really believe that it’s hugely important to integrate marketing into almost every part of your business… It’s not just sales and advertising And I personally think there’s a big difference between ‘marketing’ and ‘sales and advertising’. There are certainly crossovers, but so many people associate ‘marketing’ with telesales calls that […]

  • Facebook Advertising – Smart Tactics From SEOmoz

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    Lauren Vacarello from Salesforce has some really interesting tactics for intelligent Facebook advertising. She gives some useful insights, and ways to manage your campaigns effectively. You can read the transcript of the full video on SEOmoz here. Facebook advertising is quite different from standard PPC advertising, and one thing to remember is that your adverts […]