As essential as it may seem for any brand, outbound marketing has never been much fun. It’s seen by many business owners as an expensive chore – one that doesn’t always pay off.
While technology has undoubtedly revolutionised the way in which a brand can promote itself, it would be wrong to assume that modern techniques can’t be applied to tried-and-tested models.
The speed at which digital technology moves puts even more emphasis on the need for a brand to be constantly aware of how its target audience behaves. The 7 Ps marketing model allows for the continuous re-evaluation of a strategy to ensure a business is consistently able to satisfy the needs of its customers.