Facebook Advertising – Smart Tactics From SEOmoz

Lauren Vacarello from Salesforce has some really interesting tactics for intelligent Facebook advertising. She gives some useful insights, and ways to manage your campaigns effectively.

You can read the transcript of the full video on SEOmoz here.

Facebook advertising is quite different from standard PPC advertising, and one thing to remember is that your adverts have a much shorter shelf life. Think of your Facebook advert as a joke that you tell at a party… you can move around the room and tell it to different people, but there’s a limit to the amount of times you can tell it without starting to annoy people.