Google Analytics Demo Data

How to access Demo Data in Google Analytics for training and reporting
Have you ever wanted to play around with Google Analytics, but haven’t got a website with it installed?
Have you wondered how you can show your clients or colleagues how to use Google Analytics without using your own live data?
Have you tried to convince a colleague or client to add some advanced Analytics features but not been able to show them what they would be getting?
You might have concerns over privacy & confidentiality, or you may want to demonstrate e-commerce reports but not have an e-commerce site yourself. You might even want to play around with some of the advanced features with an account that has some populated data.

Google has a really useful demo dataset available.

The account has been set up by the experts, so in theory should be what you’re aiming for with your own implementation.

The demo Analytics account makes use of most of the advanced features such as Enhanced Ecommerce Analytics, checkout funnels, event tracking and integration with Google Search Console, AdWords and coupons.

And if you’re presenting features to an audience, the last thing you want to worry about is what you might find when you load up your own account (eek spiders!)

google analytics graph with spider

You can find out more about the demo account and how to access it on the Google Analytics Support section.

Or if you want to jump straight to it, you can follow the steps here:

  1. Add the demo account using this link.
  2. Login, or if you do not have a Google account, you’ll be prompted to create an account, then log in.
  3. Click around to your heart’s content.

Once you’ve added the demo account, you can do almost anything that you could do if you owned the account, but you only have read/analyse access so you can’t make any changes to the data. Some examples of what you can dig into:

Check out the customisations and filters that Google have applied to the different views.
View eCommerce funnel events in real-time.
Find what people are searching for within the website, using internal site search.
View event flow.
Play with attribution models.
Import dashboards, reports, segments and attribution models from the gallery and apply.
Test custom reports and segments that you’re developing for clients.
The world is your lobster!

google analytics graph with lobster


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