Google Analytics Demo Data

Google has a really useful demo dataset available.

The account has been set up by the experts, so in theory should be what you’re aiming for with your own implementation.

The demo Analytics account makes use of most of the advanced features such as Enhanced Ecommerce Analytics, checkout funnels, event tracking and integration with Google Search Console, AdWords and coupons.

And if you’re presenting features to an audience, the last thing you want to worry about is what you might find when you load up your own account (eek spiders!)

You can find out more about the demo account and how to access it on the Google Analytics Support section.

Or if you want to jump straight to it, you can follow the steps here:

1. Add the demo account using this link.
2. Login, or if you do not have a Google account, you’ll be prompted to create an account, then log in.
3. Click around to your heart’s content.

Once you’ve added the demo account, you can do almost anything that you could do if you owned the account, but you only have read/analyse access so you can’t make any changes to the data. Some examples of what you can dig into: