Missed Opportunity – Would Have Been An Amazing Link
I see this so often, a website gets an amazing link from a news publication or government website, but they’ve since had a website restructure, archived or deleted pages from the website… so the link resolves to a 404 Error page.
I was reading about this beautiful receipt design (don’t judge me!), which was featured in Icon Eye, the architecture and design magazine.
Two companies collaborated on the design and production of the project, and the article links through to Berg and a blog post on the Dentsu London website. Dentsu seems to have been absorbed by the mothership, McGarry Bowen, so the link now shows just a 404 Error page. I’ve seen the receipt before, so I’m sure it’s not the only broken link.
Links from high quality websites massively help to drive traffic, both directly when someone clicks on that link, and indirectly because it gives a signal to Search Engines that the website is valuable.
One great link can often make the difference between being on page one of Google and not being anywhere in the first few pages.
Website updates, redesigns, restructures and complete rebuilds are bound to happen. Keep in mind the following things:
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