This might be useful if you’re thinking of expanding your business into another country or targeting users in a different language, or if you’re already using the plugin. It’s a quick guide to using the language translation plugin (WPML) for WordPress. Here’s the video that explains how to work between different language versions of a…
I absolutely love Moz.com, I’ve been using their tools & reading articles by Rand and his contributors for years (previously under the name SEOMoz). These visual guides are some of my favourites on their site, and I keep them handy to speed up website reviews, blog posts or marketing plans. Checklists really help improve efficiency…
As of tomorrow (8th April 2014), Microsoft will no longer be offering automatic updates and security patches for XP, which means that many people will need to update to a newer operating system or chance it without support. Windows XP launched in October 2001 (see timeline below), and despite it’s elderly status, is still the…
There are so many opportunities to do exciting, creative things when you’re marketing a product, that you don’t have time to do everything, and it can sometimes mean that you don’t know where to start. It can be easy to get carried away – but remember that Marketing without a conversion, sale or other indication of success…
Literally, a short version of a webpage address or link. Instead of sending someone to a link like this: https://www.youtube.com/watch?v=dQw4w9WgXcQ You can send them to it using this : https://dgt.gl/VolumeUP You’ll often see abbreviated links that redirect you to a longer web address, and it’s become much more popular as social networks such as Twitter limit people…
Last year’s list of UK Marketing conferences was pretty popular, so we’ve put together details of a fresh batch of events for 2014 and 2015. There are some pretty exciting line-ups this year, with experts in their field talking about web analytics, conversion rate optimisation, user experience, web design, mobile marketing, social media, affiliate marketing, and…
There are some great events coming up in the next couple of months! Always a fantastic event – SASCon is an informal mix of Search Marketing, Web Analytics and Social Media. There’s a wealth of specialist speakers, Keynote Speakers include Aleyda Solis, who I’ve seen at a few marketing conferences where she always delivers actionable…
I see this so often, a website gets an amazing link from a news publication or government website, but they’ve since had a website restructure, archived or deleted pages from the website… so the link resolves to a 404 Error page. I was reading about this beautiful receipt design (don’t judge me!), which was featured…
The marketing mix is a framework that anyone familiar with marketing is aware of. But for those of you that aren’t familiar: the marketing mix is in reference to “the 4Ps” of marketing: product, place, price, and promotion. This framework is useful in developing overall brands, products, and services. In light of a more service-oriented…
Oh winter grimness… I hope this cheers you up, because it’s cake time again! Are you a Penguin, Panda, Hummingbird, or something else? Choose which chap represents you most accurately and explain why in the comments area of this blog post. 8th November 2013