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7Ps: Why Mobile Marketing Went Right For British Airways

The marketing mix is a framework that anyone familiar with marketing is aware of. But for those of you that aren’t familiar: the marketing mix is in reference to “the 4Ps” of marketing: product, place, price, and promotion. This framework is useful in developing overall brands, products, and services. In light of a more service-oriented…

Brighton SEO Slides – Technical Marketing

Here are the slides from my presentation at Brighton SEO in September 2013, where I spoke about technical bits and pieces from internet marketing. Brighton SEO September 2013 – Technical Internet Marketing – Katrina Gallagher @Digitangle from Digitangle And the script: I’m Katrina Gallagher from Digitangle, today I want to talk about some common technical…