
Why you should be focusing your efforts on inbound marketing
As essential as it may seem for any brand, outbound marketing has never been much fun. It’s seen by many business owners as an expensive chore – one that doesn’t always pay off.
As essential as it may seem for any brand, outbound marketing has never been much fun. It’s seen by many business owners as an expensive chore – one that doesn’t always pay off.
We want to provide content that’s useful and interesting to people who are interested in Marketing… if that’s you, then let us know what you think.
I love this quote… I really believe that it’s hugely important to integrate marketing into almost every part of your business… And I personally think there’s a big difference between ‘marketing’ and ‘sales and advertising’. There are certainly crossovers, but so many people associate ‘marketing’ with telesales calls that interrupt your evening. Just about every…
Lauren Vacarello from Salesforce has some really interesting tactics for intelligent Facebook advertising. She gives some useful insights, and ways to manage your campaigns effectively. You can read the transcript of the full video on SEOmoz here. Facebook advertising is quite different from standard PPC advertising, and one thing to remember is that your adverts…
While technology has undoubtedly revolutionised the way in which a brand can promote itself, it would be wrong to assume that modern techniques can’t be applied to tried-and-tested models. The speed at which digital technology moves puts even more emphasis on the need for a brand to be constantly aware of how its target audience…
So Google Apps is now a paid service, they have discontinued their free email account management for your own domains. Microsoft Outlook have an alternative, which isn’t the fully integrated dashboard of treats that Google Apps is, but it will manage your email nicely with your own domain. LifeHacker has more details on how to…
There are five simple steps in researching the right keywords: Identify your landing pages Do rough keyword research Check keyword popularity Do competitor analysis Finalize your keyword list You can download a detailed poster guide below: From: Promodo.com Do you have any keyword research tips to share with us?
Let me know when you’ve finished optimising the website…
You’ll never be stuck for something new to learn if you’re in Marketing. If you’re looking for a conference or event in the UK, we might have something for you here. We’ve selected some interesting conferences in marketing, from general and varied events to extremely specific, focusing on web design and development, analytics, SEO and B2B marketing for example.