Marketing is too important to be left to the marketing department

I love this quote… I really believe that it’s hugely important to integrate marketing into almost every part of your business… And I personally think there’s a big difference between ‘marketing’ and ‘sales and advertising’. There are certainly crossovers, but so many people associate ‘marketing’ with telesales calls that interrupt your evening.  Just about every…


Facebook Advertising – Smart Tactics From SEOmoz

Lauren Vacarello from Salesforce has some really interesting tactics for intelligent Facebook advertising. She gives some useful insights, and ways to manage your campaigns effectively. You can read the transcript of the full video on SEOmoz here. Facebook advertising is quite different from standard PPC advertising, and one thing to remember is that your adverts…


The 7 Ps of traditional marketing – a digital perspective

While technology has undoubtedly revolutionised the way in which a brand can promote itself, it would be wrong to assume that modern techniques can’t be applied to tried-and-tested models. The speed at which digital technology moves puts even more emphasis on the need for a brand to be constantly aware of how its target audience…