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I love this quote… I really believe that it’s hugely important to integrate marketing into almost every part of your business… It’s not just sales and advertising And I personally think there’s a big difference between ‘marketing’ and ‘sales and advertising’. There are certainly crossovers, but so many people associate ‘marketing’ with telesales calls that […]

Lauren Vacarello from Salesforce has some really interesting tactics for intelligent Facebook advertising. She gives some useful insights, and ways to manage your campaigns effectively. You can read the transcript of the full video on SEOmoz here. Facebook advertising is quite different from standard PPC advertising, and one thing to remember is that your adverts […]

While technology has undoubtedly revolutionised the way in which a brand can promote itself, it would be wrong to assume that modern techniques can’t be applied to tried-and-tested models.

The speed at which digital technology moves puts even more emphasis on the need for a brand to be constantly aware of how its target audience behaves. The 7 Ps marketing model allows for the continuous re-evaluation of a strategy to ensure a business is consistently able to satisfy the needs of its customers.

So Google Apps is now a paid service, they have discontinued their free email account management for your own domains. Microsoft Outlook have an alternative, which isn’t the fully integrated dashboard of treats that Google Apps is, but it will manage your email nicely with your own domain. LifeHacker has more details on how to […]

There are five simple steps in researching the right keywords: Identify your landing pages Do rough keyword research Check keyword popularity Do competitor analysis Finalize your keyword list You can download a detailed poster guide below: From: Promodo.com Do you have any keyword research tips to share with us?

Let me know when you’ve finished optimising the website…