This shows you how to edit your images when they've been cropped strangely in WordPress. We're re-sizing the images using the free editing tool Paint.net (https://www.getpaint.net/). But you can use whatever image editing tool you have on your computer. The images shown are by my very talented friend Hannah Rankine, and if you like them,…
13.9% of British workers are now working from home, and whilst that might conjure up thoughts of a writer crouched over a laptop with an unlimited amount of coffee, the largest number of those working remotely are actually in farming, then construction, followed by sales and business development. But whichever side of the arrangement you’re…
Goal Tracking is vital for an effective marketing campaign. If you’re using WordPress, with Contact Form 7 and Google Analytics, here are some quick steps to put goal tracking in place. This will to allow you to see conversions (i.e. how many people submitted an enquiry), and where those people are coming from. It’ll involve a bit…
I wholeheartedly believe in the progress principle – continuous learning, testing & improving is a huge motivator for me and, whether it’s cause or effect, I’m fascinated by marketing experiments and love watching incremental improvements in results. I stumbled upon this short video from the lovely Heidi Grant Halvorson, which sums up the ‘Growth Mindset’.…
I’ve had the opportunity to work with some exceptional young marketers. I’ve been working with The White Room to deliver the training for Creative Pioneers, a national Apprenticeship programme driven by the IPA for the Advertising, Marketing and Digital Media sector. The apprentices are working towards a Level 3 NVQ and so far, among other…
Have you thought about how your marketing messages appear to your audience? Dr. Robert B. Cialdini, Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University, has spent his entire career researching the science of influence. He studied the strategies of sales professionals, charity workers, marketers, advertising professionals and recruitment consultants – to find out…
I loved Tim’s first book ‘The Four Hour Work Week’; it’s all about improving efficiency, prioritising, removing “work for work’s sake” and questioning common practice. Tim used smart tactics to design the title, strapline and book cover – anyone interested in the Lean Startup or Conversion Rate Optimisation would be proud of him: The resulting book went…
Here are the notes and additional video demo for the Webinar on 8th May with Susanna Kelly Hancock.
We’ve explained previously how you can track offline campaigns using short urls, but you might want to keep advertise using your full website address for branding purposes (as opposed to using something like Tinyurl or Bitly or a shortened version of your domain name). You can do this simply by adding a 301 redirect to…
I absolutely love Moz.com, I’ve been using their tools & reading articles by Rand and his contributors for years (previously under the name SEOMoz). These visual guides are some of my favourites on their site, and I keep them handy to speed up website reviews, blog posts or marketing plans. Checklists really help improve efficiency…