Most marketers now use AI in some form – drafting copy, generating images, summarising research, and building first-draft reports. What’s changing is the expectation, and in some cases the legal requirement, to be open about it. From 2 August 2026, the transparency rules of the EU AI Act apply. If you’re a UK business, these…
Here’s a sentence that should get your attention if you run Google Ads to UK or European customers: from 15 June 2026, for advertising data tied to linked Google Ads accounts, the user’s consent choice becomes the sole authority over whether that data is collected. No consent signal, no data. If your tracking isn’t set…
For years, paid social was a targeting game. You’d pick the audience – age, interests, location – and then make an ad for them. In 2026 that’s been turned on its head. Meta’s Advantage+ and TikTok’s systems now read your creative, interpret the visuals, the audio, the captions and the context, to work out who…
Performance Max, Google’s campaign type that runs across Search, Shopping, YouTube, Gmail and the Display network from a single setup, divides opinion. Some advertisers swear by it. Others call it a black box that spends their money where it likes. Both camps have a point, and the difference usually comes down to two things: what…
Most marketing reports fail for the same reason: they show everything and explain nothing. Forty charts, no story, and a client who nods politely and quietly stops opening the email. A report’s job isn’t to prove you collected a lot of data. It’s to answer the question “is this working, and what should we do…
Google AI Overviews and tools like ChatGPT now answer questions before users ever click. Here’s how to keep your business visible when the search results page does the talking.
This shows you how to edit your images when they've been cropped strangely in WordPress. We're re-sizing the images using the free editing tool Paint.net (https://www.getpaint.net/). But you can use whatever image editing tool you have on your computer. The images shown are by my very talented friend Hannah Rankine, and if you like them,…
13.9% of British workers are now working from home, and whilst that might conjure up thoughts of a writer crouched over a laptop with an unlimited amount of coffee, the largest number of those working remotely are actually in farming, then construction, followed by sales and business development. But whichever side of the arrangement you’re…
Goal Tracking is vital for an effective marketing campaign. If you’re using WordPress, with Contact Form 7 and Google Analytics, here are some quick steps to put goal tracking in place. This will to allow you to see conversions (i.e. how many people submitted an enquiry), and where those people are coming from. It’ll involve a bit…
I wholeheartedly believe in the progress principle – continuous learning, testing & improving is a huge motivator for me and, whether it’s cause or effect, I’m fascinated by marketing experiments and love watching incremental improvements in results. I stumbled upon this short video from the lovely Heidi Grant Halvorson, which sums up the ‘Growth Mindset’.…