I wholeheartedly believe in the progress principle – continuous learning, testing & improving is a huge motivator for me and, whether it’s cause or effect, I’m fascinated by marketing experiments and love watching incremental improvements in results. I stumbled upon this short video from the lovely Heidi Grant Halvorson, which sums up the ‘Growth Mindset’.…
I loved Tim’s first book ‘The Four Hour Work Week’; it’s all about improving efficiency, prioritising, removing “work for work’s sake” and questioning common practice. Tim used smart tactics to design the title, strapline and book cover – anyone interested in the Lean Startup or Conversion Rate Optimisation would be proud of him: The resulting book went…
There are so many opportunities to do exciting, creative things when you’re marketing a product, that you don’t have time to do everything, and it can sometimes mean that you don’t know where to start. It can be easy to get carried away – but remember that Marketing without a conversion, sale or other indication of success…
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