We’ve explained previously how you can track offline campaigns using short urls, but you might want to keep advertise using your full website address for branding purposes (as opposed to using something like Tinyurl or Bitly or a shortened version of your domain name). You can do this simply by adding a 301 redirect to […]
I absolutely love Moz.com, I’ve been using their tools & reading articles by Rand and his contributors for years (previously under the name SEOMoz). These visual guides are some of my favourites on their site, and I keep them handy to speed up website reviews, blog posts or marketing plans.
Checklists really help improve efficiency and reduce the chances that you’ll make mistakes or forget something, so you might want to bookmark each post (see original links below).
Features of an optimised web page
From this great Moz post: Visual Guide to Keyword Targeting and On-Page SEO
SEO Web Developer Cheat Sheet
Search Engine Ranking Factors
There are some great events coming up in the next couple of months! SASCon 11 & 12 June – Manchester Always a fantastic event – SASCon is an informal mix of Search Marketing, Web Analytics and Social Media. There’s a wealth of specialist speakers, Keynote Speakers include Aleyda Solis, who I’ve seen at a few marketing […]
I see this so often, a website gets an amazing link from a news publication or government website, but they’ve since had a website restructure, archived or deleted pages from the website… so the link resolves to a 404 Error page. I was reading about this beautiful receipt design (don’t judge me!), which was featured […]
There are five simple steps in researching the right keywords: Identify your landing pages Do rough keyword research Check keyword popularity Do competitor analysis Finalize your keyword list You can download a detailed poster guide below: From: Promodo.com Do you have any keyword research tips to share with us?
Let me know when you’ve finished optimising the website…