PPC Checklist – Setup & Launch

We’ve put together a few things to remember when setting up a PPC campaign.

It won’t guarantee a successful campaign, but having a PPC checklist might avoid the odd disaster – e.g. forgetting to set your geographic targeting, or to remove placeholder text.

Have a quick run through your account before you press the launch button!

Setting up & Launching a PPC campaign

  • Check search volume using a keyword research tool
  • Check competitor adverts by searching around the topic
  • Check competitor keywords, spend & seasonality using research tools (see the tools section)
  • Check synonyms and related words – keep a close eye on keyphrases with double meanings
  • Add negative keywords to exclude words with a different user intent (e.g. you sell apples, people are looking for photos of apples.
  • Spell check your adverts
  • Create relevant advert extensions (click to call, sitelinks, local, app).
  • Check all adverts link through to a good landing page
  • Check your geographic target.
  • Check your budget.
  • Ensure conversion tracking is in place & contact forms work.
  • Add re-marketing code and set up re-marketing lists
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