Publishing A New Page

Check search volume using a keyword research tool

Check competitor activity by searching around the topic

Is your title appealing to human beings?

Have you used words that people would search for to find this content?

Is your title different enough to stand out from competitors?

Are your target keywords achievable

Have you used headings correctly (H1, H2, H3 tags)

Have you used the target keyphrase in the title tag and on-page title?

Have you used the target keyword phrase in the page copy?

Have you used variations of the target keyword phrase in the page copy?

Have you used variations of the target keyword phrase in relevant image alt tags?

Check there’s no keyword stuffing on the page.

Have you used bold/strong/emphasised/italic text for the target keyword? (if appropriate)

Have you added a well written Meta Description that includes the keyphrase (or close match)?