Traffic Improvement Calculator
This is incredibly rough, but we can give you an idea of the improvement that you can make if you increase the search rankings in Google for your website with a traffic improvement calculator.
The assumptions are based on the following:
| Ranking Position | CTR |
|---|---|
| 1 | 18.20% |
| 2 | 10.05% |
| 3 | 7.22% |
| 4 | 4.81% |
| 5 | 3.09% |
| 6 | 2.76% |
| 7 | 1.88% |
| 8 | 1.75% |
| 9 | 1.52% |
| 10 | 1.04% |
Click through rate (CTR) based on a study by SlingshotSEO – thanks to David Taylor of Coffeepot Digital for the heads up.
Limitations
Bear in mind that the click through rate and ranking results for a website for any given term will differ depending on the user viewing the search results – variations occur :
The CTRs are from a 2011, and there have been a number of search results page design updates.
The content and layout of the search results page will differ based on the type of search (e.g. some searches may feature more video, image or local content).