Digital Marketing Training Videos
Analytics Training Videos – Digital Marketing
How to identify revenue and conversion drivers
Before spending any money on marketing or PR, make sure you can measure how effective your campaigns are. You can use Google Analytics for this.
How campaign attribution works in Google Analytics
Campaign attribution refers to how Google chooses which traffic source to give credit to when there may be more than one visit by a user.
Auto tagging Google AdWords to see results in Analytics
Google AdWords works well with Analytics, and allows you to automatically track campaign details, cost per click data, adverts and keywords in Google Analytics reports.
How Analytics works out time on page and time on site
The average time on page, and average time on site metrics at crudely worked out by Analytics by the time stamp for when a page is loaded.
How to tag your links manually to track in Google Analytics
If you're doing email marketing or offline marketing, you can track links by adding the details that you want in Google Analytics to the end of your links.
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