Google Analytics

In the Google Analytics course, you’ll learn how to create useful reports, specific to your objectives. The course is customised depending on the background and experience of course attendees, and we give practical advice on how to report on things that matter efficiently.

Topics will include:
Types of things you can track, and why you would want to
Customising your reports
Creating advanced segments
Setting up regular automated reports
Tracking your offline sales and marketing activity
Integrating Webmaster Tools data & using this to monitor your search engine optimisation efforts.
Additional tracking tools

There will be an informal training module, with plenty of time for questions.

Refreshments will be provided, and at the end of the session there will be some time for networking.