Introduction to Internet Marketing

Internet Marketing Course Content


This half day introductory course will provide a good basis for your Internet Marketing plans.

The content is ideal for start-ups who want to put together a marketing plan, and people who want to refresh their marketing skills.

Course topics

Topics will include:

  • Overview of website set-up and optimisation
  • Tracking offline and online Marketing
  • Search Engine Marketing (Paid and Natural)
  • Email Marketing
  • Useful tools

There will be an informal training module, with plenty of time for questions, followed by time to complete a range of tasks and gain feedback and ideas from the group and teacher.
Refreshments will be provided, and at the end of the session there will be some time for networking.

Equipment you’ll need

  • Pen and notepad
  • Laptop or tablet (optional but would be useful)
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