Google Play URL Builder

Google-Android

You can use this tool to track traffic sources and campaigns that are bringing users to your Android app from the Google Play Store.
Tracking parameters are added to any URLs that point to your app’s Play Store page.

(Java package, e.g. com.example.application)
(original referrer, e.g. google, citysearch, newsletter4)
(marketing medium, e.g. cpc, banner, email)
(paid keywords, e.g. running+shoes)
(ad-specific content used to differentiate ads)
(product, promotion code, or slogan)