Google Play URL Builder You can use this tool to track traffic sources and campaigns that are bringing users to your Android app from the Google Play Store. Tracking parameters are added to any URLs that point to your app’s Play Store page. Package Name: * (Java package, e.g. com.example.application) Campaign Source: * (original referrer, e.g. google, citysearch, newsletter4) Campaign Medium (marketing medium, e.g. cpc, banner, email) Campaign Term (paid keywords, e.g. running+shoes) Campaign Content (ad-specific content used to differentiate ads) Campaign Name (product, promotion code, or slogan) Generate URL Clear