Pay Per Click Marketing (PPC)

Pay Per Click (PPC) Course Content


This short introductory course will help you understand the core principles of PPC and help you ask the right questions of your agency or plan a campaign yourself.

Topics will include:

  • Overview of Pay Per Click marketing
  • Campaign structure
  • Advert formats
  • Remarketing
  • Critical settings to customise & ensure money isn’t wasted
  • Monitoring and evaluating results
  • Useful tools

There will be an informal training module, with time for questions throughout, followed by time to create a short task list.

Refreshments will be provided.

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