Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) Course Content

Search Engine Optimisation is the process of improving the position of your website in the search engines.

This short introductory course will help you understand the core principles of SEO and guide you through creating a task list for you to implement which will result in tangible improvements in your Search Engine Rankings.

The content will be focussed on the non technical elements of improving the performance of your website.

Course topics
Topics will include:
Overview of Search Engine Optimisation
History and recent changes
Black hat and white hat SEO, and the shades of grey
Link building
How other channels affect SEO
Monitoring and evaluating results
Useful tools

There will be an informal training module, with time for questions throughout, followed by time to create a short task list.

Drinks will be provided.

Equipment you’ll need
Pen and notepad
Laptop or tablet (optional but would be useful)