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How To Track Goals In Google Analytics Using Contact Form 7

Goal Tracking is vital for an effective marketing campaign. If you’re using WordPress, with Contact Form 7 and Google Analytics, here are some quick steps to put goal tracking in place. This will to allow you to see conversions (i.e. how many people submitted an enquiry), and where those people are coming from. It’ll involve a bit…

Heidi Grant Halvorson The Incredible Benefits of a Get Better Mindset

Swap the ‘Be Good’ for the ‘Growth’ Mindset

I wholeheartedly believe in the progress principle – continuous learning, testing & improving is a huge motivator for me and, whether it’s cause or effect, I’m fascinated by marketing experiments and love watching incremental improvements in results. I stumbled upon this short video from the lovely Heidi Grant Halvorson, which sums up the ‘Growth Mindset’.…

Creative Pioneers Logo 2015

Young Marketing Stars: Creative Pioneers Apprentices

I’ve had the opportunity to work with some exceptional young marketers. I’ve been working with The White Room to deliver the training for Creative Pioneers, a national Apprenticeship programme driven by the IPA for the Advertising, Marketing and Digital Media sector. The apprentices are working towards a Level 3 NVQ and so far, among other…

Principles of Persuasion in marketing

Principles of Persuasion… Are You Missing Vital Elements in Your Marketing Messages?

Have you thought about how your marketing messages appear to your audience? Dr. Robert B. Cialdini, Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University, has spent his entire career researching the science of influence. He studied the strategies of sales professionals, charity workers, marketers, advertising professionals and recruitment consultants – to find out…

Smart Tactics In Book Marketing – Tim Ferriss’s Free Audiobook

I loved Tim’s first book ‘The Four Hour Work Week’; it’s all about improving efficiency, prioritising, removing “work for work’s sake” and questioning common practice. Tim used smart tactics to design the title, strapline and book cover – anyone interested in the Lean Startup or Conversion Rate Optimisation would be proud of him: He used a…

Tracking Campaigns In Google Analytics Using 301 Redirects

Tracking Campaigns In Google Analytics Using 301 Redirects

We’ve explained previously how you can track offline campaigns using short urls, but you might want to keep advertise using your full website address for branding purposes (as opposed to using something like Tinyurl or Bitly or a shortened version of your domain name). You can do this simply by adding a 301 redirect to…