I’ve had the opportunity to work with some exceptional young marketers. I’ve been working with The White Room to deliver the training for Creative Pioneers, a national Apprenticeship programme driven by the IPA for the Advertising, Marketing and Digital Media sector. The apprentices are working towards a Level 3 NVQ and so far, among other…
Have you thought about how your marketing messages appear to your audience? Dr. Robert B. Cialdini, Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University, has spent his entire career researching the science of influence. He studied the strategies of sales professionals, charity workers, marketers, advertising professionals and recruitment consultants – to find out…
I loved Tim’s first book ‘The Four Hour Work Week’; it’s all about improving efficiency, prioritising, removing “work for work’s sake” and questioning common practice. Tim used smart tactics to design the title, strapline and book cover – anyone interested in the Lean Startup or Conversion Rate Optimisation would be proud of him: The resulting book went…
Here are the notes and additional video demo for the Webinar on 8th May with Susanna Kelly Hancock.
We’ve explained previously how you can track offline campaigns using short urls, but you might want to keep advertise using your full website address for branding purposes (as opposed to using something like Tinyurl or Bitly or a shortened version of your domain name). You can do this simply by adding a 301 redirect to…
I absolutely love Moz.com, I’ve been using their tools & reading articles by Rand and his contributors for years (previously under the name SEOMoz). These visual guides are some of my favourites on their site, and I keep them handy to speed up website reviews, blog posts or marketing plans. Checklists really help improve efficiency…
There are so many opportunities to do exciting, creative things when you’re marketing a product, that you don’t have time to do everything, and it can sometimes mean that you don’t know where to start. It can be easy to get carried away – but remember that Marketing without a conversion, sale or other indication of success…
Literally, a short version of a webpage address or link. Instead of sending someone to a link like this: https://www.youtube.com/watch?v=dQw4w9WgXcQ You can send them to it using this : https://dgt.gl/VolumeUP You’ll often see abbreviated links that redirect you to a longer web address, and it’s become much more popular as social networks such as Twitter limit people…
Last year’s list of UK Marketing conferences was pretty popular, so we’ve put together details of a fresh batch of events for 2014 and 2015. There are some pretty exciting line-ups this year, with experts in their field talking about web analytics, conversion rate optimisation, user experience, web design, mobile marketing, social media, affiliate marketing, and…
There are some great events coming up in the next couple of months! Always a fantastic event – SASCon is an informal mix of Search Marketing, Web Analytics and Social Media. There’s a wealth of specialist speakers, Keynote Speakers include Aleyda Solis, who I’ve seen at a few marketing conferences where she always delivers actionable…