Category: Marketing

How to set up a Branded Short URL

Literally, a short version of a webpage address or link. Instead of sending someone to a link like this: https://www.youtube.com/watch?v=dQw4w9WgXcQ  You can send them to it using this : http://dgt.gl/VolumeUP You’ll often see abbreviated links that redirect you to a longer web address, and it’s become much more popular as social networks such as Twitter limit people…

Marketing Conferences for 2014/2015

Last year’s list of UK Marketing conferences was pretty popular, so we’ve put together details of a fresh batch of events for 2014 and 2015. There are some pretty exciting line-ups this year, with experts in their field talking about web analytics, conversion rate optimisation, user experience, web design, mobile marketing, social media, affiliate marketing, and…

7Ps: Why Mobile Marketing Went Right For British Airways

The marketing mix is a framework that anyone familiar with marketing is aware of. But for those of you that aren’t familiar: the marketing mix is in reference to “the 4Ps” of marketing: product, place, price, and promotion. This framework is useful in developing overall brands, products, and services. In light of a more service-oriented…

Brighton SEO Slides – Technical Marketing

Here are the slides from my presentation at Brighton SEO in September 2013, where I spoke about technical bits and pieces from internet marketing. Brighton SEO September 2013 – Technical Internet Marketing – Katrina Gallagher @Digitangle from Digitangle And the script: I’m Katrina Gallagher from Digitangle, today I want to talk about some common technical…