Social Media for Shoppers, Stylists & Image Consultants
Here are the notes and additional video demo for the Webinar on 8th May with Susanna Kelly Hancock.
Blog
Tracking Campaigns In Google Analytics Using 301 Redirects
We’ve explained previously how you can track offline campaigns using short urls, but you might want to keep advertise using your full website address for branding purposes (as opposed to using something like Tinyurl or Bitly or a shortened version of your domain name). You can do this simply by adding a 301 redirect to…
Using Page Templates With Filtered Posts in WordPress
This is an instruction video based on a question that I was asked today. The quality is still very rough around the edges, but should be useful if you need a demonstration of how to use page templates and use filters to display content by category. You can assign different styles and layouts for different…
Website Language Translation For Chipmonks
This might be useful if you’re thinking of expanding your business into another country or targeting users in a different language, or if you’re already using the plugin. It’s a quick guide to using the language translation plugin (WPML) for WordPress. Here’s the video that explains how to work between different language versions of a…
SEO Quick Lists and Visual Guides
I absolutely love Moz.com, I’ve been using their tools & reading articles by Rand and his contributors for years (previously under the name SEOMoz). These visual guides are some of my favourites on their site, and I keep them handy to speed up website reviews, blog posts or marketing plans. Checklists really help improve efficiency…
No Support for Windows XP – Joy for Web Developers?
As of tomorrow (8th April 2014), Microsoft will no longer be offering automatic updates and security patches for XP, which means that many people will need to update to a newer operating system or chance it without support. Windows XP launched in October 2001 (see timeline below), and despite it’s elderly status, is still the…
Marketing More Productively: Time Management Tips
There are so many opportunities to do exciting, creative things when you’re marketing a product, that you don’t have time to do everything, and it can sometimes mean that you don’t know where to start. It can be easy to get carried away – but remember that Marketing without a conversion, sale or other indication of success…
How to set up a Branded Short URL
Literally, a short version of a webpage address or link. Instead of sending someone to a link like this: https://www.youtube.com/watch?v=dQw4w9WgXcQ You can send them to it using this : https://dgt.gl/VolumeUP You’ll often see abbreviated links that redirect you to a longer web address, and it’s become much more popular as social networks such as Twitter limit people…
Marketing Conferences for 2014/2015
Last year’s list of UK Marketing conferences was pretty popular, so we’ve put together details of a fresh batch of events for 2014 and 2015. There are some pretty exciting line-ups this year, with experts in their field talking about web analytics, conversion rate optimisation, user experience, web design, mobile marketing, social media, affiliate marketing, and…
Marketing & SEO Events Summer 2015
There are some great events coming up in the next couple of months! Always a fantastic event – SASCon is an informal mix of Search Marketing, Web Analytics and Social Media. There’s a wealth of specialist speakers, Keynote Speakers include Aleyda Solis, who I’ve seen at a few marketing conferences where she always delivers actionable…