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Marketing More Productively: Time Management Tips

There are so many opportunities to do exciting, creative things when you’re marketing a product, that you don’t have time to do everything, and it can sometimes mean that you don’t know where to start. It can be easy to get carried away – but remember that Marketing without a conversion, sale or other indication of success…

How to set up a Branded Short URL

Literally, a short version of a webpage address or link. Instead of sending someone to a link like this: https://www.youtube.com/watch?v=dQw4w9WgXcQ  You can send them to it using this : http://dgt.gl/VolumeUP You’ll often see abbreviated links that redirect you to a longer web address, and it’s become much more popular as social networks such as Twitter limit people…

Marketing Conferences for 2014/2015

Last year’s list of UK Marketing conferences was pretty popular, so we’ve put together details of a fresh batch of events for 2014 and 2015. There are some pretty exciting line-ups this year, with experts in their field talking about web analytics, conversion rate optimisation, user experience, web design, mobile marketing, social media, affiliate marketing, and…

7Ps: Why Mobile Marketing Went Right For British Airways

The marketing mix is a framework that anyone familiar with marketing is aware of. But for those of you that aren’t familiar: the marketing mix is in reference to “the 4Ps” of marketing: product, place, price, and promotion. This framework is useful in developing overall brands, products, and services. In light of a more service-oriented…